Influx

Brands now have to tell stories in real-time, one of the most ambitious current attempts at this are Pepsi latest global marketing campaign- “Live for Now” which is now breaking across a variety of different media. The digital component is “Pepsi Pulse” which uses data from Social Flow to...

Facebook was lucky, it knew its enemy (Instagram) because it followed the old saying “keep your enemies close”; they went to the same school, lived down the road from each other. It’s easier to follow a competitor when you are that close, but that requires discipline from a company that’s...

The 2012 Influx Conference brings together a range of eclectic speakers from the worlds of art, music, filmmaking, anthropology, technology and marketing to explain and inspire brands to get back to storytelling basics. Influx, together with Argus Insights, will share the latest findings from its...

While the country seems increasingly polarized around every topic imaginable, it’s almost utopian to think that we can survive in a Facebook-centric world that’s only focused on Friends and Likes. The company appears to have no room for enemies or dislikes, which has basically left the door...

In a world that’s overloaded with data and information, it’s so easy to get real complex really fast. The art is to trim the fat of this complexity to reveal a simple startling truth and is so brilliant in its simplicity seems so obvious, but it’s so powerful because it gets you...

This is a great example of how you can engage an audience with content and conversation. It’s back from 2010, the show’s Twitter leads imagined something that wasn’t even the show, one of the characters- attending The Beatles concerts at Shea Stadium. The film below shows how the...

Much has been written and said about the challenges of integrating and developing digital communication and it what it means from a cultural, strategic and creative perspective. It seems pretty clear to me now that one of the greatest challenges is simply keeping up-to-date with the technology from...

The new trend for many brands is to hire iconic cultural figureheads as creative directors, hoping that they can sprinkle their magic zeitgeist dust on the brand. Brands realize he power of celebrity endorsement, but the creative director role is a very different one; instead of just being a shill...

In one of Richard Huntingdon’s blog posts from January of this year; he explains how looking through the lenses of product, brand and communications can help to identify the area of focus and to help inform the direction of the creative brief. However, as is the case with many posts, the gems are...