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Dj trends

June 19, 2003

More and more DJs are going high-tech, composing and performing without turntables or mixers, just laptops. Now anyone can relatively quickly download free software, samples and beats to turn their PC into a DJ workstation.
TechTV on how to be a laptop DJ
http://www.laptop-jams.com/

At the same time, there is a pullback to the non-digital fundamentals like freestyling (improv rapping) and beatboxing (percussion with your mouth,) which are moving into the mainstream in the form of publicized battles and even a beatbox convention. These are seen as the authentic core, the old-school styles and influences that defined what was what. Some would argue that brands seeking credibility in these subcultures would be wiser to ally themselves with these deep-rooted traditions rather than with the flavor of the moment hip hop artist.
humanbeatbox.com
free downloadable beatbox mp3s and videos
beatboxing.com

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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