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Game-born car concepts
April 8, 2003
PC Gaming is becoming a sport, complete with sponsors, spectators and public events. It’s getting bigger every week in Korea and will hit the US in full force in the next year.
techtv.com article
Xbox, Playstation and PC Racing videogames are getting kids interested in sports cars again. Games like Need for Speed, and GTA are becoming virtual showrooms and design studios for major carmakers. Porsche, Chrysler, Mitsubishi and Mazda are among the manufacturers that have launched new models as downloadable game plugins both to generate buzz and offer test-drives before actual shipment. The steering wheel on Suzuki’s new Concept S is even modeled after a video game controller, complete with thumb-buttons to brake and shift gears.
Newsweek article: From Pixels to Pavement
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
