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Lollapalooza by microsoft

May 19, 2003

After a five year hiatus, Lollapalooza is going back on the road, this time unabashedly sponsored by Microsoft Xbox. “Presented by Xbox” will appear beneath every reference to Lollapalooza in all promotional materials. At the shows, fans will be able to compete in Xbox games against one another, or even against members of the bands in a centrally located multimedia complex called the “GameRiot Pavillion.”

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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