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Mad max again

January 3, 2003

Mel Gibson will return as Mad Max in a new Fox Pictures addition to the movie trilogy called, ‘Fury Road.’ Gibson will earn $25M for the project as Fox takes the series to a new spending and hopefully a new grossing level. Mad Max, The Road Warrior and Beyond Thunderdome, together only grossed $69M in US theaters. Our fingers are crossed that Fox has enough cinematic and marketing ‘guzzaline’ to drive ticket sales.

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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