Influx

The next big thing in bars, restaurants and on-the-ground advertising: Motion reactive surfaces. Check this out.
Wired article
http://www.reactrix.com/
online demo

Tom Sachs is an artist and filmmaker who plays with brand icons. His links page is hilarious too.
http://www.tomsachs.org/

To support the forthcoming official album launch, Radiohead is enlisting the creative talents of their fan base. They announced the idea and are now receiving thousands of Radiohead-song-inspired short films, clips, slide shows from all over the world, a brand manager’s dream come true.
http://www.waste.uk.com/Announcements/Video.html