Influx

From the hood to the drivers-seat: more and more young women are racing and customizing cars in what was traditionally a male-dominated subculture.
sf-gate article

If you haven’t seen this new Honda Accord ad, you must. It’s an instant classic.
click to open a new window and watch the ad

There was supposedly no trick photography at all and they didn’t get it right until the 607th take.stills from the making of the ad

Everyone thought Honda really understood the gen Y market. But with the newly released ‘Element,’ despite their efforts to target 16-25 year olds, the average buyer is 41.
autoweek.com article