Influx

When developing solutions for brands, it makes sense to take a disciplined and a structured approach. However, there should always be room for the power of creative intuition to make its mark.

This is brilliantly illustrated in a filmed interview with Pentagram’s famed designer Paula Scher. In the film, Paula talks about the power of type, but also tells a great story about how she developed a famous identity for Citibank.

filmed interview with paula scher