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Marketing your bleeding edge
October 25, 2004
With true high-end PC gamers numbering around 20,000, it doesn’t seem to make sense for the chip giants to be focusing their efforts against them. However, chip-makers are heavily courting this target as endorsers of chip performance. Tournament players and those aspiring to be, demand a lot from their PCs, especially high clock rates.
AMD, nVidia and Intel are fighting it out in the games arena for bragging rights. Gaming has become the chip makers equivalent of the automotive industry’s Formula One racing. Its not only a test bed and R&D workshop, its also a powerful marketing tool, as these gamers are the earliest adopters of new chips.
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
