Influx

A few months back, Philips unveiled its new positioning of simplicity and an advertising campaign to support it.

philip’s brand vision

In an un-expected addition to the vision, a “simplicity advisory board” has been appointed. This board comprises noted design specialists and its purpose is to keep the company on track with its brand vision.

simplicity advisory board

So many times, new positionings fail to grasp the imagination and enthusiasm of a company’s internal audience. Without the inspiration and disciplined guidelines, efforts can easily fall by the wayside.

Philips process, commitment, imagination and disciplined belief in their strategy should be commended.