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Health services come to retail

November 8, 2004

With an ageing demographic and a desire amongst retailers to offer more relevant services, it seems only natural that health services would make a move into retail. Store chains like Target and Kroger are now introducing nurses into their stores to help deal with customers minor health issues. The operation is low-overhead; small booths with just a computer, a printer and a Tele-Checker machine.

http://www.bradenton.com/mld/bradenton/business/10103482.htm

Boots Pharmacy in the UK has been testing and rolling out private pharmacist booths in their stores since 2002.

http://www.pharmj.com/Editorial/20020601/news/news_pay.html

Influx expects to see more health checking and consulting services moving into retail environments, some of these are likely to include self-diagnosis machines.

In addition, grocery stores have the opportunity to help educate the increasingly health-conscious consumer on their nutritional requirements. There’s an opportunity for enlightened HMOs looking to promote preventative medicine, to partner with grocery chains and develop nutritional and diet programs.

http://www.denverpost.com/Stories/0,1413,36~33~2503736,00.html

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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