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Can segway ever be cool?

November 18, 2004

If prizes were awarded for the geekiest vehicle ever invented, Segway would surely be right there at the top. Undeniably, it’s a brilliant piece of engineering, and according to those who’ve ridden the machine, a pretty incredible ride.

However, the mental image of Segway and rider gliding down the street at 12mph hardly conveys cool. It’s this image, together with the steep price tag that’s prevented the “greatest invention of the 21st century” from gaining traction.

Could that all be about to change for the Segway brand?

A group of talented young engineers at Segway have succeeded in hacking the technology to develop an off-road recreational vehicle. The result looks like the bizarre progeny of a mountain bike, an off road bike, an ATV and a goat.

segway centaur

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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