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Making a statement with architecture
November 5, 2004
Ini Ani is a small coffee store in the Lower East side of New York. Its architects, Lewis, Tsurumaki and Lewis have used the space creatively and built a tiny coffee palace. The place could not be further away from the typical Starbucks experience. Ultra-modern, clean and yet comfortable, it’s astounding that this work was completed for a budget of just $40,000.
It shows that architecture, when used wisely, can be a powerful creative force and allow smaller brands to create differentiation from their bigger spending competitors.
http://archrecord.construction.com/projects/interiors/archives/0409iniAni-1.asp
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
