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Nike personal computing

September 29, 2004

The everyday athlete now has access to a veritable array of interesting technological gadgets: from heart rate monitors, chronographs, through to tiny MP3 players. Earlier in the year, Wired asked a number of design studios to imagine technologies for 2014. Studio Mod examined a number of future concepts for Nike. Here is a film about one of them.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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