Influx

Many thanks to all the speakers and 120 attendees at this year’s M-Squared. It was a great success and we all left the morning inspired and ready to put a new lens on marketing. Among the highlights: Howard Rheingold’s excellent thoughts on the new age of cooperation, Chris Anderson’s succinct and powerful explanation of “The Long Tail” (book to be published in June!) Karl Carter’s thought provoking attack plan for the launch of Current TV and Eric Ryan on the genius brand strategy behind Method’s success.

In the next week or so, all attendees will be receiving a PDF pack of conference highlights.

If any one else would like to receive it, please send your details to ecotton@bssp.com