Influx

In the digital age, with new technology sprouting ever more elaborate media vehicles to challenge the traditional media mix, one of the oldest media, out-of-home, (American billboard advertising started in the 1830s) seems to be holding its own.

Today, Calvin Klein fragrances launch a living billboard in Times Square for ck one. It’s a billboard where models will live and be visible to the public both day and night.

On July 27th, Target will stage a vertical fashion show on the side of a building at the Rockefeller Center. This fashion show will feature 15 acrobats who will walk 9 stories down the building

Yahoo created a living billboard in LA, featuring a dating single who lived in the Sunset Strip billboard for three days

Adidas staged a spectacular soccer game on the side of a building between two live players.

Some examples of new interactive uses of electronic outdoor include:

Yahoo’s game playing billboard

Nike’s “design a shoe” billboard

Ford do a billboard for their hybrid with 900 living plants

users soak commuters with Gardena’s SMS activated billboard

The 2005 Obies show more great examples of outdoor creativity.

And here’s the future of outdoor