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Ge makes a huge environmental play
May 9, 2005
GE just made a huge commitment to develop clean technologies. The company sees the potential to generate $20 billion in revenues by 2010 and appears to be doing it the right way.
World Changing has a nice, detailed piece on GE’s Ecomagination initiative .
So does Grist
One of the ads can be seen here.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
