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Target’s tail grows longer
September 30, 2005
At a recent New York conference, Target’s vide-chairman, Gerald Storch hinted at the increasingly important role the internet is playing for the company.
- Its site is now the number 3 retail site on the web- ahead of Wal-Mart
- The internet is allowing Target to build richer and deeper relationships with its customers. They are starting to experiment with direct mail that consumers print themselves.
- Target is using the power of the web’s zero cost inventory to expand skus to 200,000 up from 10,000 in February last year and compared to 70,000 in a typical physical store
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
