Influx

Consumers now have the opportunity to be more creative and participatory in the marketing, media and entertainment worlds, Influx thought it would make sense to catalog some of the stories, a short history, that highlights this trend and identifies a few examples of the opportunities that exist for consumers to participate.

At Influx, we believe that there is a fundamental shift happening in the marketing world, with the trend moving from representation and reflection in advertising, to a complete integration of the idea into the business process; we see it with the expansion of new consumer content media channels and in the myriad of new ways for consumers to create their own products.

The Trend

The DIY trend- USA Today story

Remixing culture- Lessig Interview

The Economist on the rise of the creative consumer

David Bollier on the Rise of Make Your Own Culture

The book- The Democratization of Innovation

Media

Infinity launches the first podcasting radio station

USC on new consumer created video content networks on the internet

Jeff Jarvis on the rise of citizen journalists

Marketing

A podcast discussion on open source marketing

MLB wants bloggers

Music

The Guardian on making music in the bedroom

The New Yorker on the history of the “Mash Up”

Creative Commons Wired CD

Part Two will have examples of the companies that are integrating consumer creation into their business processes.