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Tissue brand to tour
May 11, 2005
As a follow-up to our May 9th article on low-interest brands trying to make themselves interesting.
Scott, the brand behind toilet tissues and towels is taking its show on the road. A 67ft house on a trailer will tour 15 cities. Consumers can visit the house to pick up a number of common sense tips.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
