Influx

If you are fascinated with BMW automobiles and what to keep abreast of developments, BMW has a podcast for you . These podcasts were designed to report on BMW’s new products and initiatives as presented at the Frankfurt show. Among the programs, you can learn about design at BMW from the esteemed Chris Bangle or be introduced to the new Z4 coupe.

It seems like a good way for the aficionados to connect and stay informed with the brand.

It’s a great example of access being granted to everyone with the open sourcing of previously exclusive information. Years back, the automotive journalist felt privileged to be invited to a press conference with BMW’s head of design, now everyone has access to exactly the same information.

Companies are fast discovering that it’s better to free the information for everyone, than to share it just with an exclusive crowd. Wither the power of PR and witness instead, the rise of the consumer connoisseur.