Previous Next
Close

Information implosion

October 13, 2005

Every event has 1000s of commentators all offering a different perspective. Every protest has more photographers, than protestors. Every one of us has the chance to be heard.

It can’t go on like this. Only 14,000 of the 19 million blogs on Bloglines have more than 50 subscribers. It’s cool that everyone can do it, but what if no one is listening or no one cares, it becomes self-defeating.

Beyond, those with desire to reach out and show others how great or how creative and interesting they are, are people simply going about the business of documenting their lives. It’s been predicted that every family will need a terabyte of storage in their lifetime to store all their personal media. So they spend their lives recording and storing.

There’s just going to be too much stuff.

We need editors. Consumer control is fine, but there is just going to be too much stuff to look at and listened to. Doesn’t it get dangerous when Starbucks sees music overload as an opportunity to dictate taste? Even the editors have gone over-choice crazy, how many channels on Sirius?

There needs to be a really sophisticated personalization layer that helps find the stuff you should see and hear. Nothing is even close to this yet, Tivo’s recommendations don’t really work, and only Netflix even comes close. Anyone doing something interesting here that we are missing?

Related Articles

No related articles.

Tags

About Influx

Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

Butler, Shine, Stern & Partners. Copyright 2011. All Rights Reserved. | Contact Us | Privacy Policy
RSS | Facebook | Twitter | LinkedIn | Translate