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American eagle goes on an adventure
October 28, 2005
American Eagle’s new post-teen concept, Martin & Osa, will be launched in the Fall of 2006. Martin and Osa Johnson, a couple from Kansas who were 1930s adventurers, are the inspiration for the new store. They traveled the world searching for wildlife adventures that they brought back to America in books and movies, including Simba.
It seems that this new American Eagle concept might be looking a little like the original Banana Republic.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
