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Is hilfiger the new nike?
July 9, 2005
Brands have centers. Brands have neighborhoods, places that they seem to just fit because the chemistry and history is just right. This is simply, wrong.
“We have a history of working with athletes that push the boundaries of their sports,” Tommy Hilfiger.
Tommy, you’re a preppy fashion brand!
Thanks to Skateboarding Sucks
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
