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Pushing design boundaries

November 4, 2005

Dutch Furniture designer Maarten Baas is stretching the boundaries of possibility in furniture design and as a result is becoming something of a cult figure in design circles. His two most recent projects illustrate his creativity.

Treasure Furniture- New furniture from factory waste and discarded home interiors

Smoke- Iconic (design classics) chairs are burnt and charred and re-configured into new pieces

One of Bass’s biggest supporters is Murray Moss, the owner of the hip design store in Soho, NYC. In Moss’s recent AIGA conference presentation, he mentioned Bass as one designer who was playing with the idea of authorship.

Furniture design is proving to be one of the hottest areas for emergent design and designers, as it offers lots of latitude for creative expression.

The New York and Milan Furniture Fairs have become places to seek out these new ideas and have now become important seeding grounds for brands. In 2002, Target used the Milan Fair as the launch pad for its Starck collection launched its Starck Collection at the Milan Fair. Last year, Samsung used the Milan fair as the backdrop for its Design Strategy Conference.

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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