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British blogging research confuses everyone

September 29, 2005

Let’s go through a simple chain of events highlighting recent research on Brits and blogging.

Monday 26th September- BBC-Shoppers Use Blogs for Bargains- 77% of those questioned use blogs to hunt for bargains

Tuesday 27th September- Yahoo News- Did You Say Blogging or Dogging?- Brits Confused- Ad agency DDB tells us that 70% had never heard of the term blogging!

We are confused, although both results are possible, it’s more than a little wierd. Just goes to show, research is whatever you choose to make it.

Anyone care to throw some light on the reality of Brits and blogging?

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