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British blogging research confuses everyone
September 29, 2005
Let’s go through a simple chain of events highlighting recent research on Brits and blogging.
Monday 26th September- BBC-Shoppers Use Blogs for Bargains- 77% of those questioned use blogs to hunt for bargains
Tuesday 27th September- Yahoo News- Did You Say Blogging or Dogging?- Brits Confused- Ad agency DDB tells us that 70% had never heard of the term blogging!
We are confused, although both results are possible, it’s more than a little wierd. Just goes to show, research is whatever you choose to make it.
Anyone care to throw some light on the reality of Brits and blogging?
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
