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World’s toughest brief- no2
May 2, 2005
After the first competition asked creatives to help make poverty history, comes the second brief. It asks for a campaign to encourage consumers to switch banks. It’s a clear and interesting challenge.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
