Previous Next
Close

Prada opens a store in the middle of nowhere

April 21, 2006

Artists are often looking to play with brands, as a commentary on the consumer society.Fashion-house Prada has been a popular target with artists. One example is Prada burgers, created by the artist Tom Sachs.

Last year, artists Michael Elmgreen and Ingar Dragset opened a Prada Store. Prada Marfa, located on the outskirts of Valentine, Texas near Marfa on desolate farmland seemingly in the middle of nowhere.

It looks like a luxury boutique where high-heel Prada shoes and bags can be seen through the windows. The catch, you cannot open the door, it’s sealed, destined never to be a place of commerce.

Related Articles

New prada store in san francisco
Posted by Ed Cotton
Prada predictably uses film to go mass
The acclaimed Italian fashion-house Prada is...
No space for brands in the middle
In a recent piece in the New Yorker, James...
Blog opens store to promote the act of making
Core77 is one of the champions of design...
Quote of the day: “we’ve lost the desire to be middle class”
"We’ve lost our desire to be middle class....

Tags