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Seeing something different

September 7, 2006

Christopher Morris is one of the country’s leading photojournalists. He started out his career taking photographs from the world’s most dangerous battle-zones, but for the last 6 years he has turned his attention to events on these shores. Morris has been Time magazine’s photographer inside the White House.

This photography is the subject of his “My America book” and exhibition that will be on show at New York’s Hasted-Hunt gallery from September 7th to October 7th.

His photographs are impressive because of the perspective they provide. In a sense, they are showing us what we are not supposed to be seeing, it’s almost as if he is looking for the non-photo opportunity; the opposite of the stuff that he is supposed to be shooting.

Morris’s work is a really nice example of creativity in action, we are so familiar with what we are expected to see, that his ideas come across as unique. It’s the twist on the familiar and seeking the “art” in the ordinary.

It shows us that it’s out there if you are prepared to look and are open to seeing something different.

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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