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Anti corporate williamsburg boycotts boring subway

February 28, 2006

It’s sometimes understandable why local communities rise up against corporate giants and don’t want them in. Often, the reasons relate to protecting the appeal and image of the neighborhood and the desire to support local businesses or something to do with business practices.

In Williamsburg, New York, some residents are mounting a campaign against the only corporation with a business in its “Main Street”, Subway. There are wildpostings around the neighborhood suggesting that people boycott the store. These postings give 5 reasons for the suggested boycott.

1. Subway is a massive corporation
2. Subway has bad food
3. Subway hates people
4. Subway is boring
5. There are inexpensive (and better alternatives)

All of this is a little unfair, on the admittedly large Subway corporation, especially no 4.

Worker conditions and environmental practices are often cited by anti-corporate activists as reasons for a boycott, but this must be the first time being “boring” has been the cause.

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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