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Bud.tv-creative playground or dumping ground for failed ideas?
September 14, 2006
AB’s plan to launch Bud.tv next February is going to be watched with a lot of interest.
The brand has precisely the right credentials to make this idea work- popular, masculine and just the right sense of humor.
The challenge will be to deliver the breadth and depth of content to meet the needs of the fickle, ADD ridden, obsessive mouse clickers, also known as Bud’s target market.
Whilst Bud and its cadre of agencies has proven itself adept at creating magic in 30 seconds, the skills required for Bud.tv will be a little different.
Influx wonders, what will Bud.tv be?
So, in true Bud style,here’s a poll.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
