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Influx’s job title of the week- director of sleep
August 15, 2006
Back in February, the British budget hotel group Travelodge appointed the world’s first director of sleep on a salary of $90,000.
The role includes testing mattress tension and pillow density, as well as writing a “dream plan” that every guest can follow to get a good night’s sleep.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
