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Influx’s long tail reader
July 17, 2006
Influx has been a big fan of Chris Anderson’s Long Tail theory, ever since its inception.
We were even fortunate enough to have Chris as a speaker at last year’s M-Squared conference.
So if there are any of you out there who need convincing that The Long Tail is important, please find some links to Influx posts where Chris’s theory was mentioned.
The book can be purchased here
2006
2006- the year when big media stumbles
john keehler’s trends for 2006
2005
the long tail is really profitable
anheuser-busch badly needs product innovation
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
