Influx

Influx has got a little carried away with sensory branding in recent weeks, but we are just reporting what we see out there.

Here is a quote from a press release just sent out by Sheraton, we are not making this up.

“Sheraton’s new signature lobby scent “Welcoming Warmth” includes notes of Fig, Bergamot, Jasmine and Freesia and was developed exclusively for Sheraton to help settle and relax guests after a long journey. “Welcoming Warmth” is natural and hypoallergenic and was created by leading fragrance design house, MANE.”

The fragrance is just one of many prongs of Sheraton’s new “Belong” positioning effort.