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Smirnoff’s got no online tea partay
August 18, 2006
Ok, we already said it was late.
Now we discover there’s no website.
No Google keyword buys.
500k+ viewers on You Tube and no where for them to go.
A great idea can’t exist in a vacuum, it needs other elements around it that add value and can generate sales and loyalty.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
