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I’m lovin’ it

May 23, 2006

What kind of effect will Fast Food Nation, the movie, have on our eating habits? Will it just be preaching to the choir like the book did? Or will it actually change some opinions about the Golden Arches?

A comparable situation to this film was the movie Super Size Me. Super Size Me was similar in its goal at least. It was a documentary, non fiction, but fast food supporters still tried to discount it. They said no one would ever eat that much fast food, which is probably true, but still, the changes in that man’s health cannot be ignored. Nothing you eat as a regular meal should ever have those side effects. His doctors thought he might die because his liver began to shut down. Unfortunately, Super Size Me didn’t change our eating habits, although it did make a difference. It created a scare in the fast food industry, this scare helped to create some positive changes. Shortly after the movie was a hit, Mickey D’s ended the super size menu, and many fast food chains created “healthy” adult menus.

Now here we are with another attempt to attack old McDonald. Fast Food Nation is a fictional story, a drama, trying to humanize the negative consequences of fast food, not just the health risks. I’m worried that this film will have even less of an impact than the previous film. Since it’s a drama it will be labeled just that, it will be discounted because it can be. People know about the health risks of fast food. I knew when I was 7 that fast food was bad for me. I still wanted my “chicken” nugget happy meal. I’m sad to say this, but I think our love for our poor eating habits and our American indifference for other people will work together to squash any rebellion against the fast food nation.

Also, did you know if you took the McDonalds motto “I’m lovin’ it” and wrote it “I am loving it”, you could then switch around the letters and spell “Ailing Vomit”?

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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