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New media:street musicians
January 24, 2006
SonyBMG has turned to an unlikely source to promote its artists, the street musician. The concept first dreamed up by British band Travis, is now being deployed to market the UK release of the soundtrack and movie, Walk the Line, the Johnny Cash biopic.
Sony is paying its street musicians around $80/day to sing the Cash tunes.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
