Influx

You Tube is the new “tube” because of its huge influence on contemporary culture.

The see this in action, the ad industry is a great place to start.

We guess everyone now believes that the world is moving so fast that it will spin of its axis at any minute, but our example shows for the ad business, it’s just the opposite. The transfer of an idea from pop-culture to advertising can move at a snail-like pace.

Let’s show you an example.

December 2006

SNL Lazy Sunday Video- Rap about Chronicles of Narnia goes up on You Tube

SNL becomes culturally relevant for the first time in 10 years

Parody videos start showing-up on You Tube

February 2006

NBC tells You Tube to take the SNL video down

August 2006

Smirnoff does a viral ad inspired by Lazy Sunday.

it’s a great film and the You Tube community agrees, it already has over 400k+ views, but according to Influx’s deeply scientific analysis, it took precisely 9 months for an ad agency to translate a cultural phenomenon into an ad.

The consumer parodies took mere hours before making it onto You Tube, so what’s taking so long?

Focus groups?

Casting?

Hair?

Make-Up?