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What works on you tube?
July 18, 2006
No Mans Blog has a great analysis of the content of the top 100 most viewed videos on You Tube.
Some highlights on the contents of the Top 100.
- There are 4 ads in the top 100- Sony Bravia is no 1 with 3.4 million views- Influx heard that some clients celebrate if they get 30k views!
- 3 commercial virals
- 31 music videos- 20 contemporary and 11 cheesy
- 2 movie trailers
- 2 Asian candid camera shows
- 58 films are user generated content (home videos, home made dance videos, etc.)
The analysis seems to reflect an entertainment battle with Hollywood and Madison Avenue on one side and talented creative consumers on the other.
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
