Influx

Apple has a nice feature on its website descring the technology behind the production and publication of Dwell and its various brand satellites.

The piece hints at the unique, idiosyncratic nature of the brand.

“When Deam (Lara- the founder-pictured here) launched Dwell, she made a conscious decision to place the magazine in a category that didn’t exist. It fits in the shelter category by virtue of the “where-else-would-you-put-it?” question.”

Dwell will be speaking at our upcoming M-Squared conference in San Francisco on October 3rd.