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Levi’s foolishly join the ipod economy

January 11, 2006

Judging from Make Magazine’s photos of Macworld , the whole iPod economy is becoming something of a bazaar, full of crazy and whacked out ideas.

On the day that Jobs announces that iPod sales have reached 42 million , Levi’s come out with the announcement that they are making jeans with built-in iPod features.

This idea doesn’t make any sense to Influx for the following reasons:

1. Isn’t Levi’s coming into this game a little late? Burton and all the big fashion houses have all done iPod accessories or jackets

2. Isn’t the place for the iPod, the jacket/coat, rather than in the pants?

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