|
|
|
Levi’s foolishly join the ipod economy
January 11, 2006
Judging from Make Magazine’s photos of Macworld , the whole iPod economy is becoming something of a bazaar, full of crazy and whacked out ideas.
On the day that Jobs announces that iPod sales have reached 42 million , Levi’s come out with the announcement that they are making jeans with built-in iPod features.
This idea doesn’t make any sense to Influx for the following reasons:
1. Isn’t Levi’s coming into this game a little late? Burton and all the big fashion houses have all done iPod accessories or jackets
2. Isn’t the place for the iPod, the jacket/coat, rather than in the pants?
Next post Previous postRelated Articles
| Bringing electronics into fashion Apple's iPod succeeds because it capitalizes on a... |
| Is the ipod being hard-wired into the world? The iPod is obviously one of the most amazing... |
Tags
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
