Previous Next
Close

Google. search engine or all knowing oracle?

August 16, 2006

Tom Foremski over at Silicon Valley Watcher has an interesting account of where the AOL data fallout is leading.

As well as the uproar, the concern, the promises from AOL’s rival Google, that this would never happen to them, the AOL data is out and lots of people are playing with it.

Foremski’s point is that even this limited data is a rich insight into the human condition, richer than some of the works of the best authors and certainly more powerful than any conventional consumer research.

His conclusion is that AOL’s data is just the tip of the iceberg and that Google has way more interesting stuff, that if they chose to use, could make them even more frighteningly powerful than they already area.

“Google has the means to gain an incredible insight into the human condition. Can it keep the data safe from being released into the wild? Maybe. .. If it can keep the data from others, it can mine that database to its advantage–an extremely powerful, competitive advantage.”

Is Google the “oracle” of the human condition?

Related Articles

Google thrives on speed
Marisa Meyer of Google gave a short, but...

Tags

About Influx

Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

Butler, Shine, Stern & Partners. Copyright 2011. All Rights Reserved. | Contact Us | Privacy Policy
RSS | Facebook | Twitter | LinkedIn | Translate