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Bland brand blue

May 6, 2006

A newly published survey from 35 Communications in London revealed that 75% of companies that make up the FTSE 100 (the hundred largest companies quoted on the London Stock Exchange) use blue or red as their corporate colors.

The breakdown is 58% blue and 17% red.

The conclusion from 35 Communications:

“Major companies seem to be very cautious about the way they present themselves, and perhaps could be accused of being lethargic or unadventurous and therefore failing to appeal to their 21st century stakeholders.”

Influx wonders how this would break down for the Fortune 100 in the US.

Any designers out there care to give us an answer?

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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