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Creative cards – deal me in

April 21, 2006

Close to 15 years after Roger von Oech’s Creative Whack Pack hit the scene we are seeing an influx (no pun intended) of creative cards. Perhaps it’s a byproduct of the renewed popularity of card games and gambling? More likely, it has a lot to do with the now recognized potential of gaming and play for learning.

A few notables…

MetaMemes: the What, Why, How, Where, and Who (Four W’s and a H, like “Four Weddings and a Funeral,” but with a lot less Hugh Grant).

IDEO Method Cards: Learn, Look, Ask, Try.

Oblique Strategies: Over one hundred worthwhile dilemmas by Brian Eno and Peter Schmidt.

Drivers of Change: The Arup Foresight group’s deck that asks the question: “What will our world be like in 2050?”

We at Influx love the simplicity inherent in cards; they’re so retro yet so democratic. Today’s companies are outsourcing ideation less and looking within for inspiration more. There is no need to pay, because now, everyone can play.

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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