Influx

This week’s Business Week highlights Google /Marisa Meyer’s
9 Rules For Innovation. These rules are smart because they turn corporate convention on its head, the kind of convention that usually stifles ideas.

1. They expect everyone to innovate, including finance
2. Share everything you can
3. Your brilliant, we are hiring- experience doesn’t matter, smarts do
4. Employees get a day a week to develop new ideas
5. Innovation, not instant perfection- get the idea out then refine it
6. Don’t politic, use data- idea evaluation should not let subjectivity get in the way
7. Creativity loves restraint- give people guidelines and a vision
8. Worry about users and usage and not money
9. Don’t kill projects, morph them- salvage the best out of everything

A lot of companies treat innovation as a part of its business, they have R&D centers, etc. Google makes innovation a part of everybody’s job and creates systems that allow it to be happen. Google is following Intel’s model of paranoia, it’s smart enough to realize that anyone can come from anywhere and challenge them, the only way to stay ahead is to innovate.

Companies could learn from Google, but can they replicate it’s success?