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Influx-buzz phrase watch-icon archaeology

June 22, 2006

“Icon Archaeology” has not yet become a fashion buzz phrase. Yet it is the essence of what is happening in the field of branding, as companies sift through their history to find building blocks for the present.”

Suzy Menkes- International Herald Tribune- June 19th, 2006

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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