Influx

“Sony Confesses To Creating ‘Flog,’ Shutters Comments

This one–the latest in a string of stealth marketing efforts–involves a “flog,” or fake blog, created by viral marketing firm Zipatoni to promote the Sony PSP. The blog, alliwantforxmasisapsp.com, was supposedly authored by an amateur hip-hop artist “Charlie”-whose cousin, “Pete,” craved a PSP under the tree. Written in faux hip-hop and Internet lingo, the phony blog, which went live at the end of last month, quickly raised suspicions. Last week, some readers conducted a WHOIS search, which unmasked the site’s registrars as Zipatoni.”

Mediapost-December 14th