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M-squared speaker jim mcdowell in brandweek this week
September 8, 2006
This week’s Brandweek covers some of MINI’s recent marketing efforts and quotes Jim McDowell, vp, MINI USA and M-Squared speaker, throughout the piece.
Jim commented on MINI’s approach to growth.
“When MINI started, we sold 20,000, which was good,” said McDowell, a two-time Brandweek Marketer of the Year in his days as vp-marketing at BMW. “And now we will grow slowly. There is more worldwide demand for MINI than there is supply. But there is no danger that MINI will ever grow too large.”
The conference takes place on October 3rd, in San Francisco.
Details and registration is here .
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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
