Previous Next
Close

Reality check- aol customer service disaster

June 22, 2006

Corporate America seems to want to turn a blind eye to some serious gaps that are appearing in customer services systems.

Companies are happy to spend billions of dollars promoting their brands with expensive advertising, media and sponsorship to sell stuff and then cut back on the frontline of customer service that should be there to help consumers once they have purchased the product or service.

If everything is branding, this is the most important thing of all.

Even the great Apple has been called out for this and now AOL. See the clip below.

Related Articles

Brands need to confront america’s customer service war
A flight attendant loses it and ends up igniting...
Zappos- the secret is customer service
Zappos is a brand that flies under the radar....
Bruce sterling’s reality check
Bruce Sterling gave the closing address at Reboot...
Reality check- china
The Economist in it's usual style, had a great...
A reality check from bruce sterling
Conference organizers can be certain of one...

Tags

About Influx

Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

Butler, Shine, Stern & Partners. Copyright 2011. All Rights Reserved. | Contact Us | Privacy Policy
RSS | Facebook | Twitter | LinkedIn | Translate