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Satirical sneaker mash-up

July 10, 2006

Mix one part Newport cigarette pack design, one part Nike swoosh and an Air Force One and you get, ARI’s Menthol 10s.

They are part amazing color-way and part statement.

ARI’s interview with kixandthecity.com and a film of the sneaker launch by Julie Fredrickson.

Photo from kixandthecity.com

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Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.

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